ABOUT THE CULTURE

WAKAJOIN - JOIN ME LET'S EXPLORE 

Wakajoin Culture Brand – ONE CULTURE, MANY EXPRESSION. Join the Movement.
Founded by Diamond Sonpon, Wakajoin is a global lifestyle brand that bridges Africa and the diaspora through fashion, travel, wellness, and events. From bold Afro-Fusion apparel to curated cultural trips and holistic health offerings, Wakajoin empowers individuals to live boldly, honor their heritage, and build community. More than merch—it’s a movement for those who carry the spirit of Africa wherever they go.

 Join curated travel experiences across Africa & the Diaspora.

  • WakaJoin Trips - Book with us! - Travel with a Purpose

Plan a Trip

WakaJoin Travel helps you connect with your roots while exploring new lands and creating unforgettable memories. Your personal Travel Agent. Tickets, Immigration, Accommodation, Experiences, media and photo coverage and more. 

  1. 🌍 Culture-First Destinations - Book your Trip with US!
  2. 🧳 Travel Essentials - SHOP TRAVEL ESSENTIAL
  3. 💬 Global Diaspora Community - Join the Network

We offer individual, couple, family, celebrity and Group travel experiences across the Africa, continent with purpose, pride, and people just like you.

Wear the Culture. Join the Movement.

Fashion Apparel, tech gear, accessories, home goods, footwear, great gifts and more all Afro-Fusion styles made for your bold Travel lifestyle. Original designs by Diamond Sonpon that blend tradition, pride, and modern flair.

  • 🧵 Durable Materials
  • 🎨 One-of-a-Kind Prints
  • ✊ Heritage-Inspired

Get Feature - follow @wakajoin, tag #Wakajoinbrand 

Style inspo from our community. Tag us to get featured!

               

Heritage-Based Healing

Rooted in African traditions, each Wakajoin Health product honors natural wellness and holistic balance. All products are produce in the United States and is FDA Approved.

  • 🍵 Herbal Remedies - Hair, Skin, Supplements
  • 🌿 Plant-Based Products - Hair, Skin, Supplement
  • Men Health

Your Culture. Center Stage.

Join us for unforgettable experiences powered by WAKAJOIN CULTURE BRAND. 

Whether it's pop-up shops or fashion dance parties, our events bring the energy of Wakajoin to life! A network of Wakajoin partners, shareholders, traveler, etc.

WATCH OUT FOR OUR NEXT EVENT COMING SOON!  JULY 26, 2025

  • 🎉 Afrobeat fASHION Parties
  • 🛍️ Pop-Up Shopping
  • 🫶🏽 Diaspora Networking

Upcoming & Past Events

Event Merch

Shop limited drops tied to each live event.